Marketing for Senior Citizens can be difficult if you do not have a focused plan than can target your primary market. Today let’s talk about a way to really zero in on the people you want to communicate with.
Ezine marketing is an excellent way to focus on a group! Ezines are newsletters which are targeted at a certain market. For example if you want to sell a dog collar,there are ezines that focus on dog owners, so you can really pinpoint your group!
Before you start using an ezine though, you should research it and make sure it the right area for you. The more targeted your content to the ezine group, the more response you will get.
There are two different ways to use an ezine, top ads and solo ads. Let’s explore both.
1. A top ad, is a small 5-10 line ad that is placed at the top of an ezine article and needs to be really focused on something that the reader will click on. Get to the point quickly of what they are going to get by clicking on your link and be sure to include the URL or your tracking URL in the ad. Think about something that would make you click the link and visit your site when you are writing your ad.
2. Solo ads are basically a pointed article or ad that people get, highlighting your ad and your ad only. Most solo ads need to be 60 lines or shorter, but some ezine owners will give you more leeway. Longer is not necessarily better. Keep your ad to less than one page and break up the paragraphs into short chunks so it is easy to read quickly. Include the link to your website a few times in the body of the ad and be sure to include your URL or tracking link in the ad a couple times and sign off with your name and the link.
There are a lot of ezine sites that are free, but you have to pay for your top ads and sometimes you may want to pay to join a really targeted site that is fixed on exactly what you are marketing. Like anything else though, be careful. You do get what you pay for. If an ezine has 3000 subscribers and wants $10 dollars for an ad, you may be able to get value. On the other hand, if the ad is $50, it is probably not worth it.
Finally, make sure you track you ads very carefully to make sure you’re getting value and use an auto-responder. Set up a NEW tracking link for EACH different ezine or ad you test, so that you can see which ones perform best. Aweber and Getresponse are both excellent for tracking your ads if your are subscribed to them.If you are not click on the name and sign up today, you will not regret it.
I hope this will help with your marketing and I look forward to our next training.
