The Secrets of Email Marketing!

Email Marketing is a great and usually inexpensive way to market on line, but there are some things I want to share with you before you start.  First of all, and most importantly, you do not want to spam people. Spam is sending unsolicited email trying to sell things or ideas that the receiver of the mail does not want. Instead, I recommend opt-in emailing. That is where the email received has been approved by the person receiving the mail from you. (they have to opt-in or agreed to receive the email)

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list.. If you've built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you've completed the first step and are on your way. 

How do you create an email list you wonder?  Let’s list some different ways.

1. ·       Buying a list though an on-line lead source.
2. ·       Advertising on-line with an opt-in box on your advertising  or articles,etc.
3. ·       Safelists
4. ·       Email people back, who email you
5. ·       Traffic Exchanges

No matter which method you use, it is imperative that you have an auto-responder in place to follow up with you list once you create them. There are lots of auto-responders out there also, but the two I use and recommend are Aweber and Get Response.  Took look at both just click on the name and it will take you the website. By the way Aweber only charges $1.00 for the first month to try it out.

Email marketing is a great way to stay connected with people on line, so get started today and watch for my next training blog.